Li Toghsh… When Gold Wears a Saudi Soul
In a quiet corner of a noisy world, an idea was born… It wasn’t just a brand, but an extension of an artist’s spirit and the pulse of a woman who believed true beauty lives in the details.
Li Toghsh is a Saudi fine jewelry brand, carrying the signature of entrepreneur and designer Dr. Mashael. She didn’t come from a traditional art background, but from a heart full of passion and hands that, in private, would hold a brush and breathe life into paintings that mirrored her own soul.
Though her academic studies led her down a different path, she never turned away from the call of art that lived within her. In a defining moment, she chose herself, chose a path that resonated with her spirit. She pursued the art of gold and jewelry design, and there, Mashael met her truest self.
To her, gold was never just a precious metal, it was a story to be told, a memory to be passed down, and an identity that shone across generations. The hero of her designs was always the Saudi guineh: an enduring icon in the memory of marketplaces, and an authentic voice echoing in the jewelry boxes of mothers. Mashael reimagined it through a contemporary artistic lens—turning it into her brand’s signature, a cry of pride in a time searching for its roots.
At Li Toghsh, every piece carries a part of the homeland and a part of art—a blend of weight, design, and creativity that transforms jewelry into art pieces that speak, narrate, and embody Saudi identity with unforgettable beauty.
The brand’s name is no coincidence—it reflects her own identity. Li Toghsh is the French translation of “Mashael,” merging self, heritage, and global reach—just as her designs merge authenticity and luxury, heritage and contemporary vision.
At Li Toghsh, gold isn’t just presented—it is offered as the homeland itself, shaped into jewelry; as a story, shaped into design…
